The questions you need to answer before your development team writes a single line.
Key Takeaways
- Clarity beats complexity when you want users to take action.
- Focus on the path users actually need — then remove friction.
- Measure outcomes and iterate with intent.
Where to Start
Start by defining the one job your product must do well. Write it down in a single sentence. Then map the shortest, clearest path to that outcome — and cut everything that does not support it.